'Don't Hold a Cold in Your Pocket!'

I chose to do Kleenex for our Brand assignment. Having a cold made me realize the usage of the word Kleenex, and that's what made me choose Kleenex for this assignment. Ever since Kleenex the word 'facial tissue' has become really obsolete. This word has become so generalized that most people refer to any kind of tissue as a 'Kleenex'. Not only that but it's also been featured in famous dictionaries like Oxford and Webster's!

Today we all presented our chosen brands, and for the most part all the presentations were quite successful.

Some interesting facts I shared with the class about Kleenex were:

- The Kimberly Clark Corporation started the Kleenex brand in 1924, and marketed the world FIRST facial tissue.
- Before marketing the facial tissue, the same material was used in gas masks during World War I.
- Kleenex is famous for it's great ways of marketing and advertising. One of their promotions, 'The Eye Glass Tissue', was even featured in MOMA ( Museum of Modern Art)
- Kleenex also introduced the world's first paper towel, napkins, printed tissues and many more!
- Kleenex and the Kimberly-Clark Corporation own Huggies Diapers.
- Currently Kleenex is encouraging people around the world to let it out with Kleenex. They say all you need to do that is a good listener and Kleenex. To get started with 'letting it out' or learn more about Kleenex you can visit their official website : www.kleenex.com

I also picked up a lot of information from the other presenters! I found this assignment very entertaining and knowledgeable all at the same time.

I look forward to what Mr.Case has prepared to teach us next!