Electricity Jolt

Now that my business concept is final, it's time to design a logo and a name for the company. A logo helps identify a company or business in a simple and recognizable way. Logos are very important for marketing because they are easily remembered and often make a more significant impact than just the name of the company. Logos also create a consistency as they are always the same, but may have some variation from time to time.

There are some points that should be remembered when creating a new logo. A logo should be simple, obvious but arranged in a way that appeals to the customers. It should be relevant to the company it is being created for; for example, a company selling cat food should not have a dog as their logo. The logo can consist of basic shapes however, since those do not direct the mind to any specific idea.

Once you have a design for your logo it is critical to pay attention to colour. Colour isn't restricted to rules but both colour and black and white copies of your logo should be kept in mind due to the nature that it might be advertised in. Depending on where and the amount of money that is spent the logo may be presented in black and white or colour.

**I have chosen the name "Pin it" for my business after much thought, and search.