Selling Ice to Eskimos...

Advertising is an important part of running a business. No matter what service or product your company is providing, it is effort wasted if the consumers don't hear about it. Getting the information to your consumers in an interesting and bold way is the goal of any advertisement. Creative ideas need to be put together, keeping in mind the audience that is being targetted.

Our job is to create a brochure for our businesses using Microsoft Publisher. Microsoft Publisher is part of Microsoft Office but needs to be bought separately from the other programs included in it. It is used predominantly for print documents (i.e. flyers, brochures, newsletters etc) but can be utilized for creating web sites as well.

This will be a good program to add to the ones I already have knowledge of and I hope I will be able to present a convincing advertisement. I'm currently unsure of what I'm going to usefor the assignment but I have to keep the consistency of my business all throughout.

Selling my business to people is very much like selling ice to eskimos...and it's time I gained that ability.